Portfolio
Work in the wild.
Live builds across commercial real estate, healthcare retail, and luxury commerce — each designed for clarity and conversion.
Commercial real estate
PrimePoint Developments
Marketing + lead site
A cinematic commercial development site for GTA industrial and office projects — portfolio storytelling, current developments, and clear contact paths.
A premium brand presence that turns property interest into inquiries.
- Project portfolio
- Development pipeline
- Lead generation CTAs
- Process storytelling
Healthcare retail
Comfort Mobility Solutions
Storefront + rentals
A bilingual mobility equipment experience with sale and rental catalogues, clinic quote flow, insurance-ready paperwork, and Scarborough showroom guidance.
An easy path from browsing equipment to requesting care-team quotes.
- Sale & rental catalogue
- Clinic quote flow
- Bilingual navigation
- Order tracking
Luxury commerce
Lucent Diamonds
Guided product matcher
A dark, editorial diamond-matching journey with two paths — self-serve or guided — designed to move shoppers toward a 24-hour certified quote.
A refined buying experience that reduces decision friction.
- Two-path quote journey
- Dark luxury UI
- Theme toggle
- Conversion-focused UX
Difference
This is what the difference looks like.
Drag the handle to compare each current site with the Northlines build.
PrimePoint Developments
Comfort Mobility Solutions
Common threads
Different industries, same discipline.
One clear job per screen
Each project opens with a single message and a single next step. Everything else earns its place further down the page.
Designed on the phone first
Layouts are drawn at 390px before they are drawn at 1440px, because that is where most visitors actually arrive.
Handed over, not held hostage
Every build ships with the client owning their domain and content, plus a Care plan if they would rather not touch it again.
How each one happened
The same four steps, every time.
Predictability is the point. You always know which stage you are in and what is needed from you next.
Brief
A short call to understand the offer, the customer, and what a good month looks like for the business.
Structure
Page map and message hierarchy agreed before a single pixel is designed, so revisions stay about taste rather than direction.
Build
Custom front-end work — no themes. Performance, metadata, and tracking are wired as the pages come together.
Handover
Domain, SSL, analytics, and a walkthrough so the owner knows exactly where their leads land.
Your project could be the next one on this page.
Send over what you do and who you serve. You’ll get a recommended package and a realistic launch date back.