Luxury commerce
Lucent Diamonds
Guided product matcher
A dark, editorial diamond-matching journey with two paths — self-serve or guided — designed to move shoppers toward a 24-hour certified quote.
Problem
Shoppers stalled between “I know what I want” and “help me choose,” with no elegant path to a certified quote.
Solution
We built a two-path matcher — direct or guided — with a luxury UI and a clear 24-hour quote promise.
A refined buying experience that reduces decision friction.
Two-path quote journey
Dark luxury UI
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Conversion-focused UX
Two-path conversion journey
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Quote request in under 2 minutes
